Compelling website copy informs the reader, but subtly persuades and motivates them too.
You may have as little as a few seconds to grab someone’s attention.
Once you have that, while informing them about your product or service, the copy needs to flow and be easy to read.
Being well researched, it will speak to the reader in a tone of voice that both conveys and enhances confidence and trust in you and your business.
Does the copy on your website do this?
Get in touch to find out how I’ve helped a number of businesses do this (examples available) and how I can help you improve your existing site or work with your designer on a new one.
Recent clients include Bank of Ireland, in relation to copy and content for their Brexit hub, as well as a financial wellbeing project aimed at teachers, parents and school pupils.
Email me for more information